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Dads of Manchester

Selfridges, Manchester.
June 2023.

Activation.

On Father's Day Weekend 2023 we were invited to create an interactive community mural, drawing portraits of over 100 Dads of Manchester!


In a first of its kind for the Manchester Exchange Square store, we had hundreds of families come along to share the reasons why they love their dads and some pearls of fatherly advice. Father figures come in all shapes and sizes, and it was lovely to see such outpourings of love all round.


This was an exciting project to work on as we look to build more brand collaborations in the future. Big thank you as well to Kiran Kenny and Saif Khan for their help in bringing the piece to life.

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