Dads of Manchester

Selfridges, Manchester.
June 2023.

Activation.

On Father's Day Weekend 2023, we were invited by Selfridges to create an interactive community mural, live drawing portraits of over 100 Dads of Manchester!

In a first of its kind for the Manchester Exchange Square store, our four day pop-up brought together hundreds of families to share the reasons why they love their dads and give some pearls of fatherly advice. Father figures come in all shapes and sizes, and it was lovely to see such outpourings of love all round.

This was an exciting project to work on as we look to build more community-focused brand collaborations in the future. Thank you as well to Kiran Kenny and Saif Khan for their help in bringing the piece to life.